Why DOOH
The only medium that can't be blocked, skipped or closed.
Five reasons — each with its source.
Impossible to avoid
No ad-blockers, no «skip ad», no scroll. If you pass the junction, you see it.
The point all of the centre passes through
6 routes converge on Platja d'Aro's main roundabout: town-centre traffic has no alternative route.
Daily presence = an established brand
Up to 90 or 180 plays a day make your brand part of the town centre's landscape — an effect local press or radio can't replicate.
Attention, measured
Premium large-format DOOH commands 5.1× more attention than online digital formats, and 8.2× the retention of display (eye-tracking, n=2,500).
An audience measured, not estimated
This site publishes its audience with municipal ANPR methodology and Basetis measurement — with sources you can check.
The evidence, in 2024–2025 figures
higher long-term sales than Social, VOD, PPC and Display — Spanish market
Source: IAB Spain × Ebiquity, 2025
short-term recall — nearly double PPC (21%), Social (23%) or Display (24%)
Source: IAB Spain × Ebiquity, 2025
more attention than online digital channels (premium large format)
Source: Ocean Outdoor × Lumen Research, 2025
view DOOH advertising favourably — ahead of TV (50%) and social (48%)
Source: OAAA × The Harris Poll, 2024
of recent viewers took an action after seeing a DOOH ad
Source: OAAA × The Harris Poll, 2024
efficiency when combining social media with DOOH
Source: IAB Spain × Ebiquity, 2025
A growing medium
Spanish OOH investment in 2025 (+6.7%); digital is already 34.2% of Out-of-Home spend
Source: InfoAdex, 2026
of European OOH revenue is already digital
Source: World Out of Home Organization, 2025
global OOH forecast for 2025; DOOH grows at twice the pace of classic outdoor
Source: WOO · Global Expenditure Survey 2025
Spanish OOH Q1 2026: €90.8 M (+2.4%), digital now nearly level with classic formats
Source: InfoAdex, April 2026
DOOH vs the usual local media
Local radio gets switched off, the local paper gets skimmed, the social ad gets swiped away. The screen at the junction is on 15–17 hours a day, 365 days, in front of traffic that can't change the station. For the local business buying radio or print today, DOOH's cost per impact — with a counted audience — is the comparison worth making.
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