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Platja d'Aro · Costa Brava — audience counted, not estimated

The screen no one can avoid in Platja d'Aro.

15 m² above the main roundabout. 2,555,597 vehicles logged by municipal ANPR cameras from January to September 2025. One screen, zero visual competition at the junction.

2,555,597
vehicles counted
municipal ANPR · Q1–Q3 2025
up to 105,000
people in a single day · measured peak (Basetis)
measured low-season floor: 46,731 · Feb–Apr 2025 (Basetis)
15 m²
6,000 nits · 15–17 h/day
Unilumin USK3.9 · 365 days
1 screen
0 visual competition at the junction
the only premium large-format LED screen in Castell-Platja d'Aro i S'Agaró
La Perla above Platja d'Aro's main roundabout, sculpture in the foreground

The Screen

La Perla: large format at the junction where everything converges.

Above the town centre's main roundabout, where 6 routes meet and traffic has no alternative. 15 m² of Unilumin LED at 6,000 nits, visible in direct Mediterranean sun, ~200 m from the beach. A position impossible to ignore: your message never fades.

Meet La Perla

The audience

Counted, not estimated.

Two independent sources measure this audience: municipal ANPR cameras count every vehicle, and Basetis footfall measurement counts people. It's not a marketing figure: either the camera reads the plate or it doesn't.

See the measured audience
2,555,597

vehicles counted · municipal ANPR · Q1–Q3 2025

ANPR measurement — counted, not estimated

up to 105,000

people in a single day · measured peak (Basetis)
measured low-season floor: 46,731 · Feb–Apr 2025 (Basetis)

The screen, live

Platja d'Aro, main roundabout, at dusk.

This is La Perla in its real setting: six routes converging on the main roundabout, foot and road traffic — the whole flow of central Platja d'Aro crossing this single point.

Brands on the screen

  • Koenig Group
  • Txots
  • Zsa Zsa
  • Cap Roig
  • Agua Diver
  • Casa Ametller

How it works

From brief to report, in 5 clear steps

A 30-minute brief, a proposal within 72 hours, your campaign live within 24–48 h of approved artwork. From day 44, a report with real broadcast data.

See the full process

Frequently asked questions

How much does advertising on the screen cost?

Every campaign is quoted individually by season, daypart and frequency. Ask for rates and availability and we'll reply with a tailored proposal within 72 hours.

What is the screen's audience?

2,555,597 vehicles logged by municipal ANPR cameras between January and September 2025, plus pedestrian flow measured by Basetis: an average of 46,731 people/day in low season, with a measured single-day peak of 105,000. Counted, not estimated.

What's the minimum campaign length?

One month, or an event package for specific dates. The standard spot is 20 seconds, with up to 90 or 180 plays per day depending on the plan.

Put your brand at the centre of the Costa Brava

Tell us what you want to advertise and we'll come back with a proposal, dates and availability.