Sources
Every figure on this site is verifiable.
Every number on this website comes from municipal measurement, official statistics or audited studies. Here are the links — check for yourself.
Measured audience (this site)
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ANPR count · Castell-Platja d'Aro
On requestAjuntament de Castell-Platja d'Aro
Plates read at the municipality's entry points · Q1–Q3 2025: 2,555,597 vehicles · commercial report available on request
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Footfall measurement
On requestBasetis (anonymised mobile-device data)
Average 46,731 people/day (Feb–Apr 2025) · measured peak 105,000 (18 Apr 2025) · report available on request
Official statistics — municipality & tourism
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The municipality in figures: Castell-Platja d'Aro
idescat.cat ↗Idescat (Statistical Institute of Catalonia)
Population 12,889 (2025) · non-primary homes 68.8% · regulated tourist beds · ETCA seasonal population
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2025 tourism balance · Costa Brava
b2b.costabrava.org ↗Patronat de Turisme Costa Brava Girona
8.18 M tourists · 28.4 M overnight stays · spend €224/day and €1,230/trip · 55% international
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Annual Tourism Report 2024 · Platja d'Aro
platjadaro.com ↗Ajuntament de Castell-Platja d'Aro
13,070 in-person enquiries · age profile (45–64: 44%; 65+: 38%) · origin of demand · indicative occupancy
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Girona–Costa Brava Airport
aena.es ↗Aena
2,185,561 passengers in 2025 · ACI Europe award
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Retail and destination positioning
visitplatjadaro.com ↗Visit Platja d'Aro (official tourism site)
«The Costa Brava's open-air shopping centre» · 200+ shops · open 365 days · S'Agaró
DOOH effectiveness — studies
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DOOH Performance Study
iabspain.es ↗IAB Spain × Ebiquity, 2025
11–26% higher long-term sales · 40% recall · +25% efficiency with social
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The Attention Dividend
oceanoutdoor.com ↗Ocean Outdoor × Lumen Research, 2025
Premium large-format DOOH: 5.1× more attention (APM) than digital channels · 8.2× retention vs online display
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DOOH Drives Favorability and Action
oaaa.org ↗OAAA × The Harris Poll, 2024
73% favourability · 76% action after exposure (US)
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DOOH Engages Consumers and Drives Activations
oaaa.org ↗Nielsen / OAAA, 2020
Historic reference study (US) — kept as a secondary source
Market & investment
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Spanish Advertising Investment Study 2026
infoadex.es ↗InfoAdex
OOH 2025: €460.5 M (+6.7%) · digital 34.2% of Out-of-Home
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Global Expenditure Survey 2025
worldooh.org ↗World Out of Home Organization
Global OOH $46.2 bn (2024) · Europe: DOOH 40.8% of OOH revenue
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Digital Media Investment Study
iabspain.es ↗IAB Spain
Spanish digital and DOOH investment series
We label every figure by its nature: «measured» (ANPR, Basetis, official counters), «official statistics» (Idescat, Aena, Patronat) or «indicative» where the source itself presents it that way. If a figure has no verifiable source, it isn't on this website.