The Screen
La Perla.
The only premium large-format LED screen in Castell-Platja d'Aro i S'Agaró — on the roundabout the whole Costa Brava passes through, in summer and beyond.
municipal ANPR
municipal ANPR
Basetis
A premium outdoor LED screen, installed at second-floor height above the main roundabout of central Platja d'Aro. Here are the full technical details — the same ones we send to agencies and creative teams.
Location
- Municipality
- Castell-Platja d'Aro (Girona)
- Position
- Main roundabout · central Platja d'Aro
- Distance to the beach
- ~ 200 m
- Converging routes
- 6 roads · the town centre's single crossing point
- Screen orientation
- Facing the roundabout, full frontal visibility
- Height
- 2nd floor · visible from long range
LED screen
- Manufacturer · model
- Unilumin USK3.9
- Module type
- SMD LED · premium outdoor
- Total surface
- 15 m² (7.5 × 2 m)
- Native resolution
- 1920 × 512 px
- Pixel pitch
- 3.9 mm
- Brightness
- 6,000 nits · visible in direct sunlight
- Contrast ratio
- ≥ 5,000 : 1
- Refresh rate
- ≥ 3,840 Hz · no flicker on camera
- Viewing angle
- 140° H · 140° V
- Colour depth
- 16 bits per channel
- Calibration
- Point-by-point, uniform colour temperature
Weather resistance
- Ingress protection (front / rear)
- IP65 / IP54
- Operating temperature
- −20 °C to +50 °C
- Salt air
- Marine anti-corrosion coating
- Expected LED lifetime
- ≥ 100,000 h (~11 years of broadcasting)
- Certifications
- CE · RoHS · EMC
Operation & availability
- Operating days per year
- 365
- Broadcast hours
- Mon–Thu 08:00–23:00 · Fri–Sun 07:00–00:00 (15–17 h/day)
- Target uptime
- ≥ 99%
- Content management
- Remote CMS · real-time updates
- Scheduling
- By day, daypart, campaign or season
- Monitoring
- The screen broadcasts 15–17 h a day; the system is monitored 24 h with automatic alerts
- Reporting
- Monthly · OTS and real playout of your campaign
Artwork delivery
- Accepted formats
- MP4 (H.264), MOV, JPG, PNG
- Recommended resolution
- 1920 × 512 px (15:4 ratio)
- Standard spot length
- 20 s (also 6 s, 15 s, 30 s)
- Frame rate
- 25 or 30 fps · progressive
- Max file size
- 200 MB
- No sound
- DOOH is a visual format · lead with graphic impact
- Activation time
- 24–48 h from approved artwork (full onboarding: see How it works)
Permits & compliance
- Municipal permits
- In good standing with the Ajuntament de Castell-Platja d'Aro
- Regulations
- Complies with municipal ordinances and Spanish outdoor advertising law
- GDPR
- No personal data is collected from passers-by
- Content
- Subject to editorial review before broadcast
The setting
The Costa Brava's premium circle
La Perla stands where Platja d'Aro —the Costa Brava's «open-air shopping centre», with 200+ shops open every day, incl. Sundays and public holidays— meets S'Agaró, the modernist garden-city of Rafael Masó and the Ensesa family, listed as a Bé Cultural d'Interès Nacional (BCIN) and crossed by its celebrated seafront Camí de Ronda. Steps away, on Avinguda de S'Agaró: the jeweller Wesselton (official Chopard and TAG Heuer retailer) and the premium multibrand flagship MARFRANC. The Hostal de La Gavina —Catalonia's only 5★ Gran Lujo, a member of The Leading Hotels of the World since 1962, 76 rooms, founded in 1932 by the Ensesa family— is minutes away, as are the Club de Golf d'Aro – Mas Nou (18 holes, par 72) and the Club Nàutic Port d'Aro (berths for yachts up to 25 m).
Destination positioning and brands: Visit Platja d'Aro and each establishment's official site — see Sources.
Where it is
Main roundabout · central Platja d'Aro
Castell-Platja d'Aro (Girona) · Distance to the beach: ~ 200 m
For your agency
No sign-up. Rates are sent with your tailored proposal.
WhatsApp direct · david@pimpammedia.com