The audience
A counted audience, not an estimate.
Two independent, measured sources: vehicles counted by municipal ANPR cameras; people measured via anonymised mobile-device data (Basetis). A verified floor — not a ceiling.
How the counting works
The camera reads the plate
Municipal ANPR readers log every vehicle entering the municipality, 24 hours a day, 365 days a year. They identify no drivers and store no photographs.
The count is continuous
Not a sample, not a projection: the actual total of plates read, quarter by quarter, published by the town council.
The figure is verifiable
It's not a marketing number. It's a counter that cannot lie: either the camera reads the plate or it doesn't.
The vehicles, counted
vehicles · Q1–Q3 2025
Source: municipal ANPR · Ajuntament de Castell-Platja d'Aro
in Q3 (summer) alone
Source: municipal ANPR
Q2 2025 vs Q2 2024
Source: municipal ANPR
Q4 2025 will be added when the council publishes it. We don't estimate: we wait for the data.
The people, measured
people in a single day — measured peak (18 April 2025, Good Friday)
Source: Basetis · anonymised mobile-device data
people/day on average — measured low-season floor (Feb–Apr 2025)
Source: Basetis
The 46,731 people/day average was measured in the quietest months of the year. The 105,000 peak shows how far a single strong day reaches: +125% over that average, still in April. In summer, the flow multiplies.
A town that multiplies
registered residents (2025)
Idescat
of the housing stock is second homes (10,807 of 15,712)
Idescat · 2021 census
regulated tourist beds (hotels + campsites)
Idescat · Generalitat registry
82% of in-person tourist-office enquiries — an adult audience with spending power
Town council · Tourism Report 2024
Real average presence in Castell-Platja d'Aro nearly triples the registered population — one of the municipalities with the highest seasonal population in the province of Girona (Idescat ETCA). It isn't 8 weeks of August: it's waves — Easter, May, Sant Joan, summer, October, Christmas.
The tourist crossing the roundabout
tourists · Girona province, 2025
Patronat de Turisme Costa Brava Girona · 2025 balance
average international tourist spend in Catalonia — benchmark (€1,230/trip)
Patronat · 2025 balance
of the market is international; France #1, UK +15%
Patronat · 2025 balance
passengers · Girona–Costa Brava airport, 2025
Aena
How we compare: OTS, not smoke
The outdoor industry tends to sell «estimated impacts» by multiplying audiences by repetitions. We publish opportunities to see anchored to the ANPR count — the real audience of the location, not an audience multiplied by how many times your spot plays. Daily plays (up to 90 or 180) are your campaign's frequency, not its audience. Smaller numbers, said with more confidence.
The audience on a one-page PDF
For your agency deck: the figures, the sources and the methodology. No sign-up, no rates inside.